Have you ever looked at a product and thought, “there has to be something better!” That’s what my guest, Jillian Apgar did when she set out to create her premium silk sheet brand for babies, Coco Beans. Jillian shares her entrepreneurial experience and talks about what she noticed about the lack of representation in high-end baby brands. We talk about finding your cheerleading squad in entrepreneurship, crowdfunding and why you need to outsource and rely on other people for business growth.
What’s in this episode:
What Coco Beans is and why she started this business
The lack of representation in the premium baby space
Her process for founding a silk sheet company
Why she focused on making her business a luxury brand
The beauty in finding your cheerleading squad
Her experience with crowdfunding
Why outsourcing is critical for growth
The time commitment of being an entrepreneur
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