If you run a business, you definitely need to hear this episode. My guest, Heather Cox, founder of Certify My Company, assists and coaches diverse owned businesses get 3rd party diversity certified. These certifications in turn open doors to big opportunities. In this episode, Heather and I chat about the numerous ways certification can help grow your business, the shift in branding that’s focused on storytelling and why we as consumers should focus on aligning our values with our dollars.
What’s in this episode:
How Heather got into the business of certifications
Some of the reasons people are denied for certifications
How getting certified supports your business
The importance of aligning your values with your dollars
The shift of branding being centered around storytelling
How certifications can open up doors for you
What she can do to help people get certified
The reason why you want to know who owns and operates a business
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