Is your branding telling the story you want to portray? In this episode, I was joined by Cheale Villa, founder of Visual Caffeine. Cheale is a marketing and branding expert and shared some valuable insight into the branding process. We talk about how to market your brand without being too salesy, the impact of micro-influencers and how having strong, authentic branding can set your business apart.
What’s in this episode:
How she came up with the name Visual Caffeine
Her strategy of marketing without a sales pitch
The impact of micro-influencers in marketing
Why you have to have your endgame in mind
How clients can struggle to speak up and how her company empowers people to do that
What the branding process looks like
How your branding can differentiate you from competitors
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